SEO Demystified (Signature)
The SEO roadmap to get your business optimized so you can rank on the first pages of Google, grow organically with natural search engine traffic, generating passive leads and sales.
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Enrollment opens on 21 May 2025.
Attract high-intent customers who are already searching for you, and ready to make a buying decision.
❌ SEO is getting harder. You need strategy, create quality content, build authority, and have an understanding of technical know-how. Now, with AI in the mix, it can feel all too much.
❌ Organic results also take time. Do SEO correctly, and it can still take months for your rankings to improve. Do SEO without a plan and risk staying stagnant at the bottom of search results for years.
❌ Now, with the changing AI Search landscape, SEO has changed. What do we focus on now in 2025/26 ⎯so we reach our people who are searching?
SEO doesn't have to be so hard, it really doesn't.
If you’ve been blogging or running an online business, then you know that SEO can transform your business by bringing hundreds of targeted leads to your site everyday, for free.
And you’d also know how frustrating it can be to get your page ranking on Google after months of trying many 'best of' tactics scattered on the Internet.
Perhaps you’ve found a seemingly miraculous SEO agency or freelancer to outsource this work to. But the results have been disappointing.
The good news is: You can learn this on your own, and score a huge win on search results.
All you need is a system – a strategic process of effective techniques that build on each other.
Despite algorithm updates, AI developments, and everything else that disrupted SEO, Google organic continues to be the #1 source of growth for my business. Through the ups and downs of the search landscape, Google still sends ~80K visits to my website.
"Using Leanne's teachings I was able to help a client go from under 2K to 22K visits from Google. They regularly show up in top positions on Google and its had a huge impact on their sales."
-Lee Mowlem, SEO Demystified course student
"When a client used to mention SEO I would shiver. Truthfully, I was afraid for the unknown... This complicated, technical thing that I just couldn't wrap my head around. But Leanne changed my view completely! I now get so excited to dive into my own SEO and SEO for my clients. Her courses are very structured and give a WEALTH of knowledge, but all in a very easy to understand language. Trust me, you won't be bored or you won't loose track - it feels like Leanne is right there with you, holding your hand and guiding you through SEO land. Thank you so much for offering these amazing, accessible courses. The value of these courses are incredible and you won't be disappointed! You'll find me blogging away now so I can navigate this incredible way to reach people organically."
- Siri Buskes, Founder, Siri the Agency
"Leanne has been so helpful over the last 4 months. I have learned how to really analyze my stats and keep digging to get to the best results. My traffic is growing again — I went from 6K to over 30k in my time with her!"
- Jen Naye
"I'm a graphic designer on a marketing team by day and come home to work on my blog and online shop and I've never understood SEO. I found it overwhelming and I had NO IDEA how to go about searching for information and implementing. Your course made it SO easy and understandable! I appreciate the bite size videos that walked me through each step and strategy. I now have the confidence to approach my site and tackle SEO thanks to your course! And a HUGE thank you for that 90 Day Blueprint at the end, I'm printing it out now as my SEO Bible."
- Leah Schumacher, Graphic Designer, Salted Brew
"If you want to learn how to start bringing more traffic to your website with SEO (and without expensive ads), this is the course to take! I learned SEO from Leanne when I took her course and, implementing the same principles she teaches, I now get 5-FIGURE monthly visits from people searching on Google."
- Kristin Pruis, Entrepreneur and Brand Strategist, K Design Co
"The SEO Demystified course by Leanne Wong is an amazing opportunity for anyone to learn how to optimize their website's SEO performance. Very comprehensive, simple and easy to understand classes. You will learn practical tips and techniques that are easy to apply, even as an SEO beginner!"
- Rachad Kabbara, Entrepreneur, Kraywoods Sustainable Glasses
SEO Demystified helps get you out of the haze with a clear solution to rank on Google.
Never feel confused about marketing jargon again, or lost with difficult concepts and technical speak.
Every step in this course is designed to deconstruct the core components of SEO, and inch you closer to gaining more traffic and authority online in a short span of time.
When SEO is done correctly, organic traffic from Google can be your #1 source of traffic.
...That means no more paying for ads to drive traffic and grow your email list.
...No more hustling on social media creating stories, reels and posts for a trickle of traffic.
No more spending hours creating pins for Pinterest and see zero impressions and outbound clicks.
Been there. Done that.
There's no other platform that can bring in traffic, leads and client bookings like ranking at the top Google search.
Build solid keyword rankings and a consistent, organic sales pipeline 💸
Since 2018, I've been teaching SEO strategies to 3,000+ students on how to get found on Google organically.
One thing that always amazes me with SEO is the power it has to grow any business.
Search engines changed the game for businesses to be found and make money from anywhere in the world.
But learning how to use SEO effectively is not easy, if not impossible for business owners, bloggers and even experienced marketers.
Because...
Information overwhelm. Sifting through the flood of information online about SEO only leads to confusion and decision paralysis.
Not sure where to start. There are over 200 ranking factors on Google and there's no way to know what to focus on, and when.
Too much tech-speak and marketing jargon. SEO is a combination of content and code. There's no denying you need to be a bit of a geek to understand how search algorithms work.
But SEO can be simple and mastered by anyone to rank on the top of search results, grow your business and reach your customers online.
Get started now!
Let's take a look at what you'll learn in the course curriculum
BUILD A STRONG FOUNDATION
Learn how search engines work and how to create relevant content that ranks well on search results. Understand the traffic value of a keyword and how to choose a niche with high search demand.
RANK FOR PROFITABLE KEYWORDS
Build your keyword universe and discover thousands of keyword ideas. Understand searcher intent and learn how to rank for keywords that drive massive traffic to your site.
CREATE A GREAT SEO STRATEGY
Learn to outrank and outsmart your competitors with a great SEO strategy. Understand how different SEO techniques work to achieve results for your blog and business.
WRITE LINK-WORTHY CONTENT
Master powerful SEO copywriting techniques to write content that search engines and people love.
OPTIMIZE PAGE LEVEL ELEMENTS
Learn the mechanics of On-Page SEO to rank your content on Google. I'll clarify complex SEO topics like page speed optimization and HTML elements that'll immensely help your SEO performance.
BUILD YOUR PAGERANK
Learn highly scalable link building strategies and improve your authority online. I've designed this section for new bloggers and entrepreneurs who are just getting started on acquiring your first high quality backlink.
"SEO Demystified is both broad, deep and easily understandable. It explains complicated concepts in a simple way and has clear and practical strategies for implementation. I loved the Off-page SEO strategies and have already put one of them into action. Leanne's support was also invaluable to help with my questions. "
- Raquel Furchinetti, Founder, Plano B Life
"These are all such great tips! I neglected SEO for way too long with my blog, but I’ve noticed my pageviews really improving now that I’m focusing on it more and using some of the tips you mentioned."
- Holly Habeck, Travel and Lifestyle Blogger, Hollyhabeck.com
Get started now!
You've got two options here...
You could keep trying to figure out all of this stuff on your own, jump from one article to the next for random tips.
OR...
You could steal my strategies and start doing SEO the right way, right here, right now.
If you feel like you've been confused about SEO for the longest time, you will love my program, SEO Demystified.
This is the only program that walks you step-by-step through everything it takes to build a solid SEO foundation, gain higher rankings and make organic search your #1 source of traffic.
Think about where you want to be 3 months from now.
Do you want to be on every platform, hustling to get traffic OR do you want to make Google your number one source of traffic where your potential subscribers and customers can find you?
You can use everything I know that have helped my students successfully grow their business organically. Get thousands of new visitors per month, grow your list and income passively.
What will you choose?
Now, who is this SEO geek that created this program?
Hi there! I'm Leanne, the founder of Leanne Wong & Company, a digital marketing consultancy based in Singapore. I started out my career at a marketing agency managing SEO campaigns for global brands. Client accounts that I have worked with include: Electrolux AB, Tempur-Pedic, BMW, Nestlé Nespresso S.A, IHH healthcare, Goodyear. I am also a freelance SEO consultant for GroupM Singapore.
Along the way, I met some very ambitious entrepreneurs who wanted to grow their business but could not find a way to drive more leads without paying for more ads. So I started LeanneWong.Co as a platform to share my knowledge with those who might need it. In under a year, it’s grown into a thriving community of 5,600+ people.
SEO Demystified is a project I've poured my heart and soul into - I'm passionate about helping other bloggers and entrepreneurs grow their business organically and I can't wait to see what you can accomplish with this program.
Who is SEO Demystified for?
Beginners and advanced bloggers. If you want to learn SEO fundamentals the right way and you're willing to put in the time and effort, this course will help you go from "I'm confused" to "I'm finally getting this!".
SEO enthusiasts. Whether you're a complete newbie to SEO or experienced digital marketing veteran, SEO Demystified will clarify the fundamentals to help you achieve higher rankings, traffic and sales.
Entrepreneurs who want to grow their business organically. This program will teach you how Google works, how to take action by using effective techniques that'll give you the highest ROI for your time and efforts.
People who want to invest in themselves. SEO is a highly in demand skill and one of the most cost-effective marketing solutions that can consistently drive huge amounts of passive traffic to businesses online.
Who is SEO Demystified NOT for?
People who want a magic silver bullet to jump straight to position #1 on Google.This program isn't for people who think that SEO is an overnight miracle. You'll have to put in the work to see results.
Hobbyists and personal bloggers who aren't interested to grow their blog. Do you blog for fun, but don't have a goal in mind? This course is specifically designed for bloggers and entrepreneurs who want to take their traffic growth to the next level, get higher rankings and impact their bottomline, so this course might not be the best fit for you.
Frequently Asked Questions
It's your time to make things happen
If you want to grow your blog, increase traffic and win on search results, then SEO Demystified is the step-by-step system that you need to make it happen.