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SEO Knowledge Base
Start here
How to use
Requests
Setting up SEO tracking
Tracking organic traffic (33:28)
Technical SEO
General SEO site hygiene
General site hygiene > Pages not indexed
General site hygiene > Canonicalisation
General site hygiene > Broken pages (4:10)
General site hygiene > Orphaned pages
Google Analytics
Installing GA4 for a website
UTM: Basics
UTM: Tracking in practice (with a campaign)
UTM: Setup and how-to
Users vs Sessions
Product performance
Filter out internal traffic
Google Search Console
All reports
Site health (8:37)
Performance > Search results report
Performance > Metrics
Performance > Queries per page (5:01)
Content decay
Making sense of a lack of impressions and clicks
What is a good click through rate (CTR)
SEO Questions
404s: Do broken pages affect your rankings on Google?
301 or 302 redirects for maximum PageRank? (2023 Update)
Is content hidden in accordions and tabs good for SEO?
Difference between Organic Sessions (GA) vs Clicks (GSC)
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UTM: Tracking in practice (with a campaign)
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