Keyword vs Search Query | Leanne Wong & Co

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Keyword Research Fundamentals

Fundamentals

Fundamentals of Search Engine Optimization
What are SEO keywords?
✅ Keyword selection in practice (what makes a good keyword?)
📎 Keyword mapping (2:29)
📝 Keyword targeting

How to Do Keyword Research in SEO

Note: Differences in keyword data between tools
The Keyword Research Process (9:13)
Keyword vs Search Query
How to explore SEO keywords by testing search queries
Building your keyword list
How many keywords should you have?
The fastest way to find good SEO keywords
TIP #1: Find keywords using KWE and Google Search Console
🤔 No keyword queries in Google search console?
TIP #2: Start with a broad input keyword
TIP #3: How to use KWE to find competitor keywords

How to Analyze Keywords to Rank on Google

Search Intent
Search Volume (9:38)
Keyword Difficulty (10:23)
Flowchart to analyze the best keyword to target for SEO
CASE 1: Keyword Analysis
CASE 2: Keyword Analysis
CASE 3: Keyword Analysis

How to Target Keywords in Your Content

94-Step SEO Audit Checklist
Mandatory pages that must be keyword optimized
On-Page SEO Signals [Keyword Optimization]
🏠 Homepage SEO optimization
💎 About SEO optimization
🛍️ Product page SEO optimization
📝 Blog post optimization

👩🏻‍🏫 To do

Task 1

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Keyword vs Search Query

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