Keyword vs Search Query | Leanne Wong & Co

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Keyword Research Fundamentals (Starter)

Getting your website keyword optimized

Watch this first (27:48)
🚀 Get Leanne's feedback on your keywords and SEO

(Module 1) Research: How to find and analyze keywords

How to find your audience's search queries and turn it into keyword opportunities
More methods to find keywords with Google Search Console
How to find competitor keywords using Keywords Everywhere
How to find keywords using Ahrefs (Paid) (20:47)
How to find keywords using Semrush (trial/pro subscription) (21:47)
Search Volume (9:38)
Keyword Difficulty (10:23)
Search Intent
Choosing the right keyword? (Content format Google prefers)
(BONUS) Flowchart to analyze the best keyword to target for SEO
Building your keyword list

(Module 2) Mapping: How to map keywords to every page

The right keyword content fit (24:03)
Keyword mapping 📎

(Module 3) Optimization: How to use keywords in your content

📝 Keyword targeting
1. On-Page SEO Set Up & Implementation
2. On-Page SEO: Keyword Usage
(BONUS) 🏠 Homepage SEO optimization (39:02)

(BONUS) Keyword Analysis

CASE 1: Keyword Analysis
CASE 2: Keyword Analysis
CASE 3: Keyword Analysis
CASE 4: Similar keywords

(BONUS) Keyword FAQs

What are SEO keywords?
What makes a good keyword? ✅
Keyword vs Search Query
No keyword ideas? Start with a broad input keyword
How to explore SEO keywords by testing search queries
🤔 No keyword queries in Google search console?
How many keywords should you have?
Differences in keyword data between tools

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Keyword vs Search Query

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