Keyword Research Fundamentals
Learn how to increase organic traffic with strategic keyword research and SEO.
Your first step to SEO: The Keyword Query.
What keywords should you target?
How to find the profitable keywords that bring you more leads and sales?
Which keywords are easy to rank for?
These are the most commonly asked questions when it comes to Search Engine Optimization. Because every search is a keyword query and every keyword is an opportunity to rank on Google, and drive natural organic traffic to your site.
SEO Fundamentals: Keyword Research is your first step to gain higher rankings and traffic on Google. We will learn the core fundamentals of Search Engine Optimization, such as the Layout of Google's Search Results Page (SERPs), Traffic Acquisition Channels and the Role of SEO.
Next, we will deep dive into keyword strategy and get your business primed for ranking.
Here's what you'll learn:
KEYWORD RESEARCH 101
Learn how Google rank pages and the layout of the search engine results page (SERPs), types of search intent and how to create content that answers the user query.
HOW TO FIND KEYWORD IDEAS
Start with high search volume seed keywords that drive high traffic potential to your website. Find thousands of keyword ideas to target effortlessly.
KEYWORD ANALYSIS
Prioritize keywords for SEO with search volume and keyword difficulty analysis. Find keywords that even a brand new blog can rank for!
TARGET KEYWORDS IN CONTENT
Learn how to target keywords in your content by optimizing for keyword topics and rank of dozens, if not hundreds of related keywords with a single piece of content.
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Your Instructor
Leanne Wong has taught over 4,000+ students how to successfully market and grow their business online.