SEO Copywriting Fundamentals
How to Write SEO-Rich Content that Ranks on Google
What is SEO Copywriting?
SEO Copywriting is about writing content that is optimized to rank high (1st page) on Google search results and drive organic traffic.
The core focus is to climb the ranks of Google by improving content.
This SEO Copywriting course is an intermediate to advanced course. You will learn the 3 core principles of SEO Copywriting - search intent, search opportunity and backlinks.
Then, we move on to more advanced strategies using competitive analysis to find easy low-hanging SEO topics to rank on Google. You'll also learn a case study of how to rank on featured snippets!
Over time, I have seen the effects of writing with SEO in mind, which has been able to drastically increase the amount of search traffic my blog gets from Google.
Completely natural, free traffic on auto-pilot.
By optimizing for SEO, you can rank a SINGLE piece of article for hundreds of keywords.
The results of SEO are felt over a period of time - from weeks to months. But the results are a steady rise in keyword rankings and traffic
StartHow to Set Up Your Blog for SEO
StartFundamental 1: Search Intent
StartSEO Search Intent Cheatsheet
StartUsing Keyword Insights AI to pinpoint search intent and find keyword clusters (9:49)
StartFundamental 2: High traffic potential and low ranking difficulty (20:01)
StartFundamental 3: Naturally attracts backlinks
StartKeyword Strategy for Blog Posts (22:24)
StartSEO Blog Post Checklist + Templates
StartHow to Rank Content Faster with Topical Depth
StartSEO Content Planning: Pillar and Cluster Pages
StartWhat is E-A-T and Its Importance in SEO?
Principles of SEO Copywriting
To be honest, I have read plenty of marketing articles about this by now. But I haven't quite found one that works best. How about you?
Because writing for SEO cannot be achieved with a few random case studies. SEO optimization is an applied skill.
It is a systematic approach to optimize blog posts specifically for ranking on Google, so that it works every time you hit publish. You'll get my proprietary SEO writing system + a step-by-step checklist to replicate the same results. (Note: this is exclusive only to the SEO Copywriting Fundamentals course.)
Find Easy Low-Hanging SEO Content Topics
SEO is a competition game. Organic search rankings are relative to the competitors who are trying to rank for the same top 10 positions as you on Google.
In order to outsmart your competition, we need external SEO tools to analyze the search landscape. Ahrefs is one of the leading SEO tools in the market, and I will share with you my secret method to find low-hanging SEO content topics with step-by-step video tutorials on how to use Ahrefs for this.
Case Study: Featured Snippets
Featured snippets are a highly coveted position on Google - position #0. Imagine jumping straight to the top of Google with an expanded content snippet that occupies the largest real estate on the search results.
Featured snippets enjoy a much higher click through rate and have helped drive more traffic to my site. Let me show you how to shortcut your way to the top.
This course is closed for enrollment.
83,352 Niche Keyword Ideas
Get 83,352 keyword ideas for your blog to rank on Google!
This is a handmade list of SEO keyword ideas from over 40+ niches I have collected, from wedding, arts & crafts to business and blogging topics. Use this treasure cove of keyword ideas to fill your content calendar!
SEO Copywriting Study Guide
Get the printable SEO Copywriting study guide to help you through the contents of this course.
Detailed step-by-step instructions on how to navigate and make the best of every lesson of the course - from SEO Copywriting Fundamentals to Advanced strategies.
Leanne Wong is a SEO coach and course instructor, and has taught over 5,600+ entrepreneurs and bloggers how to successfully market and grow their brand online.