Keyword Difficulty | Leanne Wong & Co

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SEO Demystified

SEO starting point

SEO in a nutshell (2023)
Understanding the Layout of Google Search Results Pages (SERPs) (8:45)
Traffic Acquisition Channels and the Importance of SEO (11:05)
Establish your desired SEO results (4:12)
SEO is an always-on campaign (7:04)
Quiz

SEO from ZERO

First milestone: 1,000 monthly organic sessions (5:34)
Core site pages optimization
Create SEO-rich blog posts consistently for a year (16:18)
Build high quality backlinks to increase your domain authority (15:44)
Technical SEO, core web vitals and basic site hygiene (3:34)

Keywords

Refresh keyword fundamentals
The Keyword Research Process (9:13)
✅ Keyword selection in practice (what makes a good keyword?)
📎 Keyword mapping (2:29)
📝 Keyword targeting
Search Volume (9:38)
Keyword Difficulty (10:23)
Search Intent
Keywords: How to find keywords using Semrush (trial/pro subscription) (21:47)
Keywords: How to find keywords using Ahrefs (Paid) (20:47)
Pointers when choosing keywords
👩🏻‍🏫 To do
📚 Cheatsheets

Optimize your website

On-Page SEO: Implementation
On-Page SEO: Keyword Usage
Updating the URL, page title, meta description
Updating headings and creating anchor links (3:57)
Image optimization
My Secret Tools for SEO Optimization
TOOL 1
TOOL 2
Using ScreamingFrog to audit on-page SEO factors
Using Semrush on-page SEO checker
🏠 Homepage SEO optimization
💎 About SEO optimization
🛍️ Product page SEO optimization
On-Page SEO: Common missed opportunities ⁉️
Missed opportunities for Homepage
💬 Thoughts about content attributes to rank on the first page of Google

Search Snippet Optimization

Google rewrites page titles on the search results - what to do about it
What is a good click through rate (CTR)
How to improve CTR by optimizing the title

Blogging for SEO

Keyword Strategy for Blog Posts using Keywords Everywhere (22:24)
How to write long-form content for SEO (8:26)
SEO Blog Post Checklist + Templates
How to find high traffic and low competition content topics with Ahrefs (6:49)

Topical Authority and Content Hubs

Topical Authority Explained (17:17)
How to build content hubs (14:35)
Content Hub Planner Template

Authority Building

Off-Page SEO and Backlinks (6:25)
Profile Links
Google Business Profile and Citations
🌟 Reviews and Reputation (E-A-T)
🌟 Wikipedia Links (E-A-T)
🌟 News Articles and HARO (E-A-T)
SEO Guest Posting Guide [+Pitch Templates]
221 Guest Posting Websites Across Niches (DA 30-70)
Guest Posting Tracker
Broken Link Building
How to use Ahrefs to do broken link building at scale
Email Template for Broken Link Building
Email Outreach Tips

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Keyword Difficulty

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