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SEO Demystified
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What is Search Engine Optimization?
Understanding the Layout of Google Search Results Pages (SERPs) (8:45)
Traffic Acquisition Channels and the Importance of SEO (11:05)
Establish your desired SEO results (4:12)
SEO is an always-on campaign (7:04)
SEO from ZERO
First milestone: 1,000 monthly organic sessions (5:34)
The Keyword Research Process (9:13)
Core site pages optimization
Create SEO-rich blog posts consistently for a year (16:18)
Build high quality backlinks to increase your domain authority (15:44)
Technical SEO, core web vitals and basic site hygiene (3:34)
Keywords, Content and On-Page SEO
What is Keyword Mapping (2:29)
How to do keyword mapping (+Template) (6:03)
Search Intent Cheatsheet
Keyword Difficulty (10:23)
Keyword Strategy for Blog Posts (22:24)
How to find high traffic and low competition content topics with Ahrefs (6:49)
5 attributes of content that ranks on the first page of Google
How to write long-form content for SEO (8:26)
SEO Blog Post Checklist + Templates
On-Page SEO Checklist (42 Checkpoints)
Tactics to improve your click through rate
Google Analytics Essential Kit
Topical Authority and Content Hubs
Topical Authority Explained (17:17)
How to build content hubs (14:35)
Content Hub Planner Template
Authority Building
Profile Links
Google Business Profile and Citations
Reviews and Reputation (Google Search Raters Guidelines)
Wikipedia Links
News Articles and HARO
SEO Guest Posting Guide [+Pitch Templates]
221 Guest Posting Websites Across Niches (DA 30-70)
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