Keyword Difficulty | Leanne Wong & Co

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SEO Demystified

Start here

What is Search Engine Optimization?
Understanding the Layout of Google Search Results Pages (SERPs) (8:45)
Traffic Acquisition Channels and the Importance of SEO (11:05)
Establish your desired SEO results (4:12)
SEO is an always-on campaign (7:04)

SEO from ZERO

First milestone: 1,000 monthly organic sessions (5:34)
Core site pages optimization
Create SEO-rich blog posts consistently for a year (16:18)
Build high quality backlinks to increase your domain authority (15:44)
Technical SEO, core web vitals and basic site hygiene (3:34)

Keywords

Refresh keyword fundamentals
The Keyword Research Process (9:13)
✅ Keyword selection in practice (what makes a good keyword?)
📎 Keyword mapping (2:29)
📝 Keyword targeting
Search Volume (9:38)
Keyword Difficulty (10:23)
Search Intent
📚 Cheatsheets
Pointers when choosing keywords
👩🏻‍🏫 To do

Optimize your website

On-Page SEO Signals
🏠 Homepage SEO optimization
Missed opportunities for Homepage
Important content attributes to rank on the first page of Google
On-Page SEO Checklist (42 Checkpoints)
Tactics to improve your click through rate

Blogging for SEO

Keyword Strategy for Blog Posts (22:24)
How to write long-form content for SEO (8:26)
SEO Blog Post Checklist + Templates
How to find high traffic and low competition content topics with Ahrefs (6:49)

Topical Authority and Content Hubs

Topical Authority Explained (17:17)
How to build content hubs (14:35)
Content Hub Planner Template

Authority Building

Profile Links
Google Business Profile and Citations
Reviews and Reputation (Google Search Raters Guidelines)
Wikipedia Links
News Articles and HARO
SEO Guest Posting Guide [+Pitch Templates]
221 Guest Posting Websites Across Niches (DA 30-70)
Broken Link Building
How to use Ahrefs to do broken link building at scale
Email Outreach Tips
Email Template for Broken Link Building

(BONUS) 🔖 SEO for Web Designers

Website redesign/migration needs to be handled with care
⚠️ Worst mistakes in a site redesign/migration ⚠️
Proper URL management (+Page Tracker)
Traffic benchmark (13:46)
💸 Priority pages
Keyword rankings benchmark
Page experience benchmark
Site speed benchmark
Google search console Index Status report
Crawl legacy website and new website

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Keyword Difficulty

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