🔑 Keywords basics | Leanne Wong & Co

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SEO Demystified

SEO Basics - Crash Course

Read this first
🔑 Keywords basics (34:05)
📝 Content basics (29:54)
🔗 Easy backlinks (32:53)
📊 Data (24:25)
Google Doc Materials, Checklists

SEO starting point

SEO in a nutshell (2024) with the latest updates in Google Search / AI
SEO Planner: Essential website + SEO tasks
Where are you at with SEO right now? (14:34)
📝 Homework: SEO Numbers and Initial Analysis
Plan your SEO focus areas
📝 Homework: SEO Focus Areas
Quiz

Your first 1,000 monthly organic traffic

Low Google traffic, causes and how to fix (38:12)
📚 Core site pages EEAT optimization
Create SEO-rich blog posts consistently for a year (16:18)
Build high quality backlinks to increase your domain authority (15:44)
Technical SEO, core web vitals and basic site hygiene
Milestone

Generative AI and Google's Helpful Content System

What you need to know: Google's upcoming AI-powered Search Generative Experience (SGE) (11:04)
The SEO Challenge of Generative AI in Content Creation (2023 onwards) (9:22)
Has your website been impacted by Unhelpful Content Classification? (6:03)
Demystifying Helpful Content and quick tips to improve 'Helpfulness ' (4:20)
Google's March 2024 Core Update and real world impact (30:10)
How to inject originality in content (1:1 client case studies) (46:23)

Keywords

Keyword strategy - watch this first (27:48)
✅ Keyword selection in practice (what makes a good keyword?)
Choosing the right keyword? (Content format Google prefers)
More methods to find keywords with Google Search Console
How to find competitor keywords using Keywords Everywhere
How to find keywords using Ahrefs (Paid) (20:47)
How to find keywords using Semrush (trial/pro subscription) (21:47)
Search Volume (9:38)
Keyword Difficulty (10:23)
[UPDATED] Building your keyword list
📎 Keyword mapping
Search Intent
📝 Keyword targeting
📚 Cheatsheets

Optimize your website

The right keyword content fit (24:03)
1. On-Page SEO Set Up & Implementation
2. On-Page SEO: Keyword Usage
3. Manual On-page SEO Auditing
4. Nitty gritties of SEO content optimization [MUST READ] 💎
Anchor links / table of contents (3:57)
Common missed opportunities in optimization
🏠 Homepage optimization (39:02)
💎 About page optimization (SEO + EEAT)
🛍️ Product page optimization
✉️ Contact page optimization (EEAT + User)
(BONUS) Semrush for on-page SEO auditing
(BONUS) Important content attributes to rank on the first page of Google

Blogging for SEO

Keyword Strategy for Blog Posts using Keywords Everywhere (22:24)
Troubleshoot low traffic blog posts
Our process to create 1k traffic blog posts
How to write long-form content for SEO (8:26)
AI Content Workflow
How to find high traffic and low competition content topics with Ahrefs (6:49)
Keyword clustering and intent (9:49)

Authority Building

Off-Page SEO and Backlinks (6:25)
Profile Links
Google Business Profile and Citations
🌟 Reviews and Reputation (E-A-T)
🌟 Wikipedia Links (E-A-T)
🌟 News Articles and HARO (E-A-T)
SEO Guest Posting Guide [+Pitch Templates]
221 Guest Posting Websites Across Niches (DA 30-70)
Guest Posting Tracker
Broken Link Building (23:10)

SEO Maintenance

Always-on SEO tasks to maintain performance (7:04)

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🔑 Keywords basics

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